Published on July 22, 2026
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Our verdict
Buy Bonne et Filou if you're a dog owner who marks birthdays and adoption days and wants a treat that looks as special as the occasion. It's ideal for gifting to fellow pet parents. Skip it if you're after budget bulk treats or a daily feeding staple — this is celebration food, priced accordingly.
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Most dog treats are an afterthought — a brown biscuit shaken from a bag. Bonne et Filou took the opposite view: that a dog's birthday, adoption day, or plain good behaviour deserves the same ceremony we'd give a human celebration. Their answer is the dog-safe French macaron, a treat built to sit on a table next to a birthday cake without looking out of place. It's confectionery reimagined for the family member who happens to have four legs.
Bonne et Filou was built on a simple, slightly rebellious idea: that pets are family, and family gets celebrated properly. The brand's whole identity leans into French confectionery culture — the name itself pairs "bonne" with "Filou," the kind of affectionate nickname you'd give a mischievous, beloved dog.
What drove the launch was a gap nobody was filling well. Owners were increasingly throwing birthday parties for their dogs, posting "gotcha day" milestones, and buying gifts for other people's pets — but the treat aisle offered nothing that matched the sentiment. You could buy a $4 bag of biscuits or a rawhide bone. Neither said "I love you."
So Bonne et Filou set out to make treats that carry emotional weight. The macaron became the flagship because it's instantly recognisable as a luxury, a thing humans buy for each other in Paris patisseries. Translating that into a dog-safe format — no chocolate, no xylitol, no artificial dyes — became the founding challenge, and the brand's personality grew from there: playful, indulgent, unapologetically sentimental about dogs.
The reason nobody had done a dog macaron before is that the classic recipe is a minefield for canines. Traditional macarons rely on almond flour (fine), but the fillings and colourings often involve chocolate, high sugar loads, and artificial dyes that range from unnecessary to outright toxic. Xylitol, the sweetener that appears in many human treats, is dangerous to dogs even in small amounts.
Bonne et Filou's core engineering feat is rebuilding the macaron from the ingredient list up. The treats are formulated to be dog-safe — free of the chocolate and artificial sweeteners that would land a dog at the vet — while keeping the shell's characteristic crisp exterior and the visual pop of colour that makes a macaron look like a macaron.
That last part matters more than it sounds. A treat that's safe but grey and lumpy defeats the purpose. The whole proposition is that this thing looks celebratory. Getting palatable colour and structure without relying on the shortcuts of human confectionery is a real formulation problem, and it's the one the brand has organised itself around.
Our read is that this is less a nutrition play and more a moment-and-memory play. These aren't marketed as functional supplements or dental chews. They're built to be the centrepiece of a photo, the thing your dog inhales in one gleeful bite, the gift that makes another dog owner grin. Judged on that intent — presentation, safety, and palatability working together — the execution is genuinely clever.
The range orbits the hero product: dog-safe French macarons, typically sold in colourful multi-packs and gift boxes designed to look like something you'd find in a patisserie window. These are the natural pick for birthdays and celebrations, and they photograph well enough to earn their place on social feeds.
Beyond the macarons, Bonne et Filou extends into gourmet dog treats and gift-oriented sets that lean on the same design language — bright, boxed, and giftable rather than utilitarian. The through-line across everything is presentation. Where a typical treat brand sells by weight and value, this brand sells by occasion.
Each part of the range points at a slightly different buyer. The macaron boxes are for the celebration itself. The broader treat and gift sets suit the person buying for someone else's dog — a housewarming with a new puppy, a friend's dog's birthday, an adoption gift. It's a lineup organised around moments, not around a dog's daily calorie needs, and that focus keeps it coherent.
The scenario Bonne et Filou is built for is the dog birthday, and it's worth picturing how a macaron box actually plays out. You open the box and the first reaction is that it looks like human food — the pastel shells, the neat rows, the patisserie framing. That's the entire point. It creates a small ceremony before the dog gets anywhere near it.
Then you hand one over. In our experience with novelty treats like this, the dog doesn't savour it the way a human savours a macaron — it's gone in a single enthusiastic crunch, and it wants the next one. That gap between the careful presentation and the two-second consumption is the honest reality of the category. You're buying the moment and the photo as much as the flavour.
Compared to a standard bag of biscuits, the difference isn't in what the dog experiences — dogs are thrilled by most treats. The difference is in what the owner experiences, and in how it lands as a gift. A friend receiving dog macarons for their new puppy reads it as thoughtful and a little bit funny in the best way. A bag of kibble doesn't do that. That's the value Bonne et Filou is genuinely delivering, and it's real even if it isn't nutritional.
The practical thing a buyer needs to get right is expectation-setting. These are celebration treats, not a feeding program. Portions are small — a macaron is a bite, and the boxes are priced as gifts rather than as bulk value. If you approach them expecting a month's supply of daily rewards, you'll be disappointed by the maths.
Approach them as what they are — the dog equivalent of a birthday cupcake — and they make sense. Give them on the day that matters, take the photo, and keep your everyday training treats separate and cheaper. As with any rich treat, moderation matters for dogs prone to weight gain or sensitive stomachs, so the occasional-use framing is also the healthier one.
This is for the dog owner who already thinks of their pet as family — the person who marks "gotcha days," throws small birthday moments, and enjoys the ritual of spoiling their dog well. It's equally strong as a gift for other pet parents, where the novelty and presentation carry real charm.
It's also a natural fit for anyone who wants a safe alternative to human confectionery for a dog-inclusive celebration. Who should skip it? Owners hunting for economical bulk treats, daily training rewards, or a nutrition-first functional chew. This isn't that, and it doesn't pretend to be. If your priority is cost-per-treat, look elsewhere.
Bonne et Filou sits firmly in the premium, gift-priced tier of the treat market. You're not paying kibble-per-pound prices; you're paying for formulation, dog-safe reworking of a luxury format, and packaging that's built to be given as a present.
Whether that's worth it depends entirely on intent. As everyday feed, the value is poor — you'll get far more treat for your money from a standard bag. As a celebration or gift purchase, the value flips: it's competitive with what you'd spend on a novelty gift for a friend, and it does something no ordinary treat can, which is turn a dog's ordinary Tuesday into an occasion. Buy it as an experience, not as groceries, and the price reads as fair.
Bonne et Filou solved a problem most treat brands never bothered to see: that dogs are family, and family celebrations deserve something better than a brown biscuit. The dog-safe macaron is a genuinely clever piece of formulation and, more importantly, a genuinely delightful gift. Buy it if you're the owner who celebrates your dog's milestones, or if you want to make another pet parent's day. Just treat it as the birthday cake it is — occasional, indulgent, and worth every bit of the ceremony — rather than the everyday feed it was never meant to be.